Blog - Page 7 of 9 - Sleight Advertising

3 Incredibly Touching Father’s Day Ads

Father’s Day is the one day a year designated to thinking back on how our fathers have impacted our lives. We’ve collected three of the most touching Father’s Day ads to get you in the mood for reflection. Better grab…

SA Now Offers Aerial Drone Videos

When it comes to marketing and advertising, we’re always looking for ways to stay ahead of the curve and provide our clients with the best video production in Omaha. Our latest investment has come in the form of aerial drone…

What Can a Focus Group do for My Business?

Is your business looking to launch a new line of products you’re uncertain will sell? Or perhaps a new commercial script is in the works, but you’re not sure of the best approach to get the best return on investment?…

Does My Business Need a Responsive Website?

We’ve been asked this question often by clients, and the answer is always the same: a big, resounding yes! Though it may seem like a detail, a responsive website for your business can make or break sales. What is a…

USS Hires Sleight Advertising for Weekly Video Blogs

Nashville-based United Structural Systems recently hired Sleight Advertising to shoot a series of video blogs for the upcoming year. A one-day shoot on-site in Nashville garnered content for 15 video blogs to be released weekly over the next quarter. Why…

Why A 30-Second Commercial Can Take Weeks To Create

The latest laundry detergent commercial begins and you notice something: the ad seems so simple. A panning shot here. A slow zoom there. All seemingly basic pieces of a 30-second commercial. Before you know it, the jingle comes to an…

5 Reasons To Choose An Animated Video For Your Company

First off, if you’ve never seen an animated video in action, click on the video above. (Having trouble viewing it? Go directly to the linked video by clicking here.) All set? Then let’s get to it. Here are five reasons…

How Google’s Panda Update Will Affect Your Business

We’ve heard the phrase so much that it’s become cliché: “content is king.” However tired we may be of hearing this, it won’t be going away anytime soon. In fact, with Google’s release of Panda 4.0 algorithm, content is more…

Case Study: Assure Women’s Center Rebrand

Objective An Omaha-area women’s center wanted to increase awareness of their new location in West Omaha. Execution Following focus groups with the target audience, and extensive interviews with the board and staff, problems and opportunities began to emerge. 1. The…

Quality Video Production Requires a Great Team

As a business owner, I’m always analyzing our performance. During a recent commercial shoot, we had a break in the action while we reset some dolly tracks and planned the next scene. I had a few minutes to talk with…