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Tips for Keeping Your Brand’s Voice Consistent
The other day I saw a Facebook post for a candy company that caught my attention. It gave an interesting bit of trivia about the history of rock candy, and ended with a soft call to action. The company’s intentions…How Video Consumed the Internet
I’m often asked, why we are such strong proponents of Video in our Agency? After all, aren’t there a lot of companies that still don’t leverage the power of video in their marketing strategy. Precisely. You see, while hiring Sleight…First things First!
“” How many times have we all heard this from the mentors in our lives?? I can personally attest that I was told this at least 3252 times from mine. When it comes to the website that supports your business,…
Sarah, the Blended Lead, and the Art of Media Buying
Tracking the “origin” of a sales lead used to be a pretty simple thing; a consumer heard a radio spot, or a saw your newspaper ad, they looked your name up in the yellow pages and gave you a call.…
The Hunch…
The Hunch: If you’re in business it’s bound to happen. You come up with an idea and something in your gut tells you it’s the perfect course of action…BUT… everyone around you isn’t as excited as you are about it.…Standing out
During a recent Brand Assessment exercise, our team was reviewing a business that faces a common dilemma; in an ever-increasing field of “me too” competitors, what is the secret to really “standing out”. The textbook answer of course, is identifying…