Geotargeting Creates Efficiency

Geotargeting is a vital part of reaching the right audience for your SEM campaign. Although it would be nice to have everyone in the country interested in your business, the truth is, they’re not. By targeting everyone, you’ll be wasting your hard-earned marketing dollars on people who aren’t likely to take action. Our strategists at Sleight Advertising know how to do the research to make sure your ads are being shown in the right markets to reach the right audience.

Narrow it Down

In Google AdWords, you can target as broad or as narrow as you’d like. Whether you want to target entire states, cities, or individual zip codes, all are possible options. In most cases, we’ll want to narrow it down to a reasonable level to make sure we’re only hitting the markets where your customers will take action. Not sure where to start? Don’t worry, our team is here to help do the research and guide you in the right direction for a solid geotargeting strategy.