Campaign Development


Developing TV Campaigns

To have a cohesive media buy, the beginning stage starts with research, research, and more research. After determining your goals for the campaigns, our media buyers dig deep to find you the best stations in the best markets. They familiarize themselves with the media landscape in your target markets to make sure you are reaching your core target audience.

Our approach to media campaign development includes six critical phases:

Developing strategy and media plan
Determine placements, order confirmation, and monitoring
Audit and verify
Order make goods or refunds if any spot ran incorrectly (sometimes due to breaking news or weather interruptions)
Assessment & adjustment

Constant Monitoring

We don’t believe the “set it and forget it” mentality. Our media buyers work diligently throughout the entire process of the campaign to make sure our clients’ TV spots ran exactly as planned and at the correct rates. If there are any issues throughout the process, our team is on top of it and will work with the stations to have it fixed immediately.