Is your business looking to launch a new line of products you’re uncertain will sell? Or perhaps a new commercial script is in the works, but you’re not sure of the best approach to get the best return on investment?…
Nashville-based United Structural Systems recently hired Sleight Advertising to shoot a series of video blogs for the upcoming year. A one-day shoot on-site in Nashville garnered content for 15 video blogs to be released weekly over the next quarter. Why…
We’ve heard the phrase so much that it’s become cliché: “content is king.” However tired we may be of hearing this, it won’t be going away anytime soon. In fact, with Google’s release of Panda 4.0 algorithm, content is more…
“We’re cutting the ad budget.” I wish we had a quarter, (a nickel won’t cut it now due to inflation) for every time we’ve heard ‘cutting the budget’ over the last 20 years. Whenever there is a down business cycle,…