Brand Management Archives - Page 7 of 8

What Can a Focus Group do for My Business?

Is your business looking to launch a new line of products you’re uncertain will sell? Or perhaps a new commercial script is in the works, but you’re not sure of the best approach to get the best return on investment?…

Does My Business Need a Responsive Website?

We’ve been asked this question often by clients, and the answer is always the same: a big, resounding yes! Though it may seem like a detail, a responsive website for your business can make or break sales. What is a…

USS Hires Sleight Advertising for Weekly Video Blogs

Nashville-based United Structural Systems recently hired Sleight Advertising to shoot a series of video blogs for the upcoming year. A one-day shoot on-site in Nashville garnered content for 15 video blogs to be released weekly over the next quarter. Why…

How Google’s Panda Update Will Affect Your Business

We’ve heard the phrase so much that it’s become cliché: “content is king.” However tired we may be of hearing this, it won’t be going away anytime soon. In fact, with Google’s release of Panda 4.0 algorithm, content is more…

Tips for Keeping Your Brand’s Voice Consistent

The other day I saw a Facebook post for a candy company that caught my attention. It gave an interesting bit of trivia about the history of rock candy, and ended with a soft call to action. The company’s intentions…