This isn’t the first article to post about the effectiveness of video marketing. Video content is rapidly growing. By 2018, video traffic will be 79% of all consumer Internet traffic, according to Cisco. The importance of investing in video content…
The other day I saw a Facebook post for a candy company that caught my attention. It gave an interesting bit of trivia about the history of rock candy, and ended with a soft call to action. The company’s intentions…
During a recent Brand Assessment exercise, our team was reviewing a business that faces a common dilemma; in an ever-increasing field of “me too” competitors, what is the secret to really “standing out”. The textbook answer of course, is identifying…