Improving Audience Engagement

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Improving Audience Engagement

Improving Audience Engagement

Without an audience, your online content is just out there floating in web limbo. Your social following expects more out of the content you’re providing. Draw your audience in, and avoid cluttered, confusing content by following these easy steps. Keep…
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Online Content: Quality vs. Quantity

I recently attended a webinar about online content strategies, and it really got me thinking about the amount of content we supply to our social followers, versus the type and quality of content we provide. As businesses, one of the…
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Why You Need A Mobile-Friendly Website

Recently there has been a lot of chatter about Google’s algorithm update, and how it will affect your company’s search rankings. But what exactly does that mean? Amidst the online jargon, the confusion, and the seemingly widespread marketing panic, it’s…
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How Your Business Can Use Instagram

How Your Business Can Use Instagram

Instagram is one of the most widely used social media platforms, and as one of the top 10 most popular apps for smartphone, there are plenty of opportunities for your business to get involved. With a broad spectrum of social…
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Targeting with Twitter

Targeting with Twitter

At Sleight, we emphasize the importance of utilizing social media as a way to connect with your customers on a granular level. We’ve talked a lot about creating conversations with your followers, the importance of keywords and ranking, and using…
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