The latest laundry detergent commercial begins and you notice something: the ad seems so simple. A panning shot here. A slow zoom there. All seemingly basic pieces of a 30-second commercial. Before you know it, the jingle comes to an…
As a business owner, I’m always analyzing our performance. During a recent commercial shoot, we had a break in the action while we reset some dolly tracks and planned the next scene. I had a few minutes to talk with…
I’m often asked, why we are such strong proponents of Video in our Agency? After all, aren’t there a lot of companies that still don’t leverage the power of video in their marketing strategy. Precisely. You see, while hiring Sleight…
“” How many times have we all heard this from the mentors in our lives?? I can personally attest that I was told this at least 3252 times from mine. When it comes to the website that supports your business,…
Tracking the “origin” of a sales lead used to be a pretty simple thing; a consumer heard a radio spot, or a saw your newspaper ad, they looked your name up in the yellow pages and gave you a call.…