Why We Put Emphasis on Google

In the world of advertising, we place a lot of emphasis on search engine marketing.

Google. One search engine to rule them all.

On the battlefield of search engine marketing, Google is the dream team, winning time and time again. But why? What is it about Google that ranks this search engine above all others?

It’s a verb.

Google is engrained in how we use computers and internet today. How many times have you needed a quick answer to a random question, and said:

“Oh, I’ll Google it.”

Pretty much all the time, right? It’s a well-known fact that no matter if you’re searching for the closest Thai restaurant, mapping out directions to that after party, or completely blanking on which actor starred in the 1982 action-packed film, Blade Runner, you’re probably going to Google it.

It has cultural sway.

The marketshare for Google is a colossal 89%. While search engines such as Bing, Yahoo!, and Baidu make up the remaining percentage. That means more people search using Google than any other search engine, and can get you the most online visibility for your business.

Easy search & interconnectivity.

Let’s break this down. People search Google more than any other search engine. You want your business to be more accessible and visible online. The tools Google offers, such as Google+ and Google Maps, practically cater to the consumer searching for your precise product. Keyword ranking on Google is like advertising to a worldwide group of people that are already searching for your product. They can easily find what they’re looking for and pinpoint where you are and what you’re all about.

It’s no secret that our team is pro-Google, but mostly we’re pro-you. We’re all about getting you the best online results for your business, in the most effective way possible. Part of the recipe just so happens to include Google.