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Generational Marketing & Stereotypes
When we discuss Generational Marketing, we’re talking about how to market to specific age groups. This has been the oracle of how we define and market products to the public. Marketers ask themselves: Who do we want to appeal to?…
Why Tumblr Should Have a Place in Your Online Marketing Strategy
If you pay attention at all to the ever-evolving world of Search Engine Optimization (SEO), then you might have heard recently that Google’s own social media platform, Google+, has become less important in determining search engine rankings. In the eyes…Planning Social Media Posts? Yeah, you should.
Keeping up with social media is time consuming and can be frustrating if you’re not organized. A lot of companies are rushed for content, thinking they must put something out there in the social media world RIGHT. NOW. It’s not uncommon.…Let’s Talk About Content!
Content on your website helps you rank in searches, getting you the recognition you deserve. It also establishes an identity with your users that you are a reliable, informed and professional business. But what kind of content do you need…
Opinions: Know Your Role
As individuals, we all have various opinions on everything. The thing with opinions is that some are more important, and some have more backing than others. A professional chef’s opinion on a dinner party might be more important than your plumber’s,…
Why is Approval Important to Our Process?
In a previous blog series, The SA Web Process, we talked about the many steps it takes to make a new website, from the initial meeting, to building it out, to completion. To give you a brief overview: we like…
The Purpose of A Slider
Typically when we build sites, we ask the client if they would like a slider. If so, what would they like on it? Before our client can answer those questions, we first need to explain WHAT a slider is, and…
Why We Put Emphasis on Google
In the world of advertising, we place a lot of emphasis on search engine marketing. Google. One search engine to rule them all. On the battlefield of search engine marketing, Google is the dream team, winning time and time again. But…