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The SA Web Process: Step 5 (Design and Creation)
Now that we’ve had our initial meeting, gotten an approved sitemap and look, and received most of the content, it’s time to start actually creating the site. This is when we move into the design and creation stage. This is…The SA Web Process: Step 4 (Interview With A Copywriter)
For the team at Sleight, a big part of content gathering is meeting with the client (you!) to get an idea of what you’d like to see on your website. Our copywriter discusses your key business points, incentives and goals,…The SA Web Process: Step 3 (Content)
In previous blogs, we went over what we talk about in the initial meeting and the first steps to creating your custom website. Now we are going to talk about the content gathering stage. We often have clients ask us initially…The SA Web Process: Step 2 (Getting Started with Sitemaps)
Once we have a general idea on what you want from us, we get to work creating on creating a sitemap. If you are unsure of what that is, Wikipedia defines it as: “A site map (or sitemap) is a…
The SA Web Process: Step 1 (Initial Meeting)
When it comes to the Sleight Advertising Web Process, we like to dot our ‘i’s and cross our ’t’s. There are so many details when it comes to making a website that, if not managed properly, can result in confusion…
The Latest Google Changes and What It Means For Your Business
THE “SNAK PAK” What’s the “Snak Pak”? Far from the childhood pudding cup we packed in our lunches, Google’s “Snak Pak” replaces the previous 7-pack with a smaller group of top three listings in search queries, aka: the 3-pack. If…A Letter From Our Intern
Hello all! I’m Aaron Mefferd, an intern here at Sleight Advertising. I have spent this past summer working with the SA Production team here in Omaha, learning the tricks of the trade, and what a summer it has been. I have…Writing with Vision
As the writer for Sleight Advertising, I got to interview myself for some wordy insight, and answer a few commonly asked questions about copywriting. Stephanie Goraczkowski, Copywriter & Producer Job Essentials: MacBook Pro, a well-curated Spotify playlist, post-it notes,…