This isn’t the first article to post about the effectiveness of video marketing. Video content is rapidly growing. By 2018, video traffic will be 79% of all consumer Internet traffic, according to Cisco. The importance of investing in video content…
Online marketing takes a holistic approach to the customer purchase funnel—purchase history, personal interests, and more are taken into account when deciding where and when to place advertisements for your business. But there’s plenty of non-behind-the-scenes activities that you as…
There are well over half a billion websites on the Internet today. If you want to stand out, you’ve definitely got your work cut out for you. That’s where online optimization services can set your business apart. Read on to…
Simply put, pay per click (PPC) is a form of advertising that allows companies to get in front of customers who are using a search engine (such as Google or Bing) to find their product or service. As the name…
Objective Centris Federal Credit Union sought to bring in new mortgages. Sleight Advertising formulated a plan to reach the target 25-34 year-old female demographic by creating a commercial that spoke to two of their common interests: relaxation and comfort. Execution…
Objective Sleight Advertising had a true challenge on their hands, one that has been plaguing credit unions since their inception—how can you show the difference between a bank and a credit union? Sleight Advertising chose the approach of personalized service.…
You’ve nailed your website—it’s got intuitive navigation, pertinent information, and a call to action that even the biggest of penny pinchers can’t resist. Now you wait for business to roll in. Because it has to, right? Not at all. In…
Where do creative ideas come from? Is stealing others’ ideas wrong in the creative process? And once we have our creative ideas, how do we get them to spread? With these 5 TED Talks, you’ll get answers to those questions…
In a recent article by Up City, Sleight Advertising was named in the list of Top 50 Web Designers in Omaha. The Up City website provides daily tips on SEO, social media, web design, and more. According to author of…
Brevity. It’s important. Here’s why. Brief in Copy, Brief in Visuals Unlike the decades of advertising past, long-form copy in most mediums has lost its punch. We don’t want to read an essay on why your deodorant will keep us…