Sarah, the Blended Lead, and the Art of Media Buying

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The Hunch…

The Hunch…

The Hunch: If you’re in business it’s bound to happen. You come up with an idea and something in your gut tells you it’s the perfect course of action…BUT… everyone around you isn’t as excited as you are about it.…
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Standing out

During a recent Brand Assessment exercise, our team was reviewing a business that faces a common dilemma; in an ever-increasing field of “me too” competitors, what is the secret to really “standing out”. The textbook answer of course, is identifying…
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Traffic

Traffic

. , we hate it when we’re stuck in it, but we absolutely love it on our site or in our store. It’s what every business has got to have in order to thrive, especially in the midst of some…
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Rock Star’s and Video Production…

I sat down this morning and attempted to get into my “Blog Mind”. For those of you who dabble in this strange world, you know how challenging that can be sometimes. So I fell back on a conventional strategy; got…
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