Opportunists!

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Opportunists!

In the world of video production, sometimes an “event” can take place that actually turns into an opportunity to make a better commercial or movie. Last night we were shooting for a non-profit in an urban location that happened to…
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TWO TOUGH QUESTIONS about your “GUN”

Brand Differential In a previous entry, we talked about how important consistency when it comes to your marketing and advertising budget.  Today, I’d like to give you the other key that can unlock steady growth even in a down economy;…
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A Bigger Piece of a Smaller Pie

A Bigger Piece of a Smaller Pie

“We’re cutting the ad budget.” I wish we had a quarter, (a nickel won’t cut it now due to inflation) for every time we’ve heard ‘cutting the budget’ over the last 20 years. Whenever there is a down business cycle,…
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