When we discuss Generational Marketing, we’re talking about how to market to specific age groups. This has been the oracle of how we define and market products to the public. Marketers ask themselves: Who do we want to appeal to?…
If you pay attention at all to the ever-evolving world of Search Engine Optimization (SEO), then you might have heard recently that Google’s own social media platform, Google+, has become less important in determining search engine rankings. In the eyes…
Keeping up with social media is time consuming and can be frustrating if you’re not organized. A lot of companies are rushed for content, thinking they must put something out there in the social media world RIGHT. NOW. It’s not uncommon.…
Content on your website helps you rank in searches, getting you the recognition you deserve. It also establishes an identity with your users that you are a reliable, informed and professional business. But what kind of content do you need…
As individuals, we all have various opinions on everything. The thing with opinions is that some are more important, and some have more backing than others. A professional chef’s opinion on a dinner party might be more important than your plumber’s,…
In a previous blog series, The SA Web Process, we talked about the many steps it takes to make a new website, from the initial meeting, to building it out, to completion. To give you a brief overview: we like…