Video Marketing 101: How It Works

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Video Marketing 101: How It Works

Video Marketing 101: How It Works

We have already gotten into why video marketing is an effective strategy. It’s also important to understand how you can bring this strategy into your business. Video marketing can seem intimidating when you’re not sure of the right steps to…
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Video Marketing 101: Why It Works

Video Marketing 101: Why It Works

This isn’t the first article to post about the effectiveness of video marketing. Video content is rapidly growing. By 2018, video traffic will be 79% of all consumer Internet traffic, according to Cisco. The importance of investing in video content…
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3 Essential Benefits of Online Marketing

Online marketing takes a holistic approach to the customer purchase funnel—purchase history, personal interests, and more are taken into account when deciding where and when to place advertisements for your business. But there’s plenty of non-behind-the-scenes activities that you as…
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What Exactly is Pay Per Click Advertising?

What Exactly is Pay Per Click Advertising?

Simply put, pay per click (PPC) is a form of advertising that allows companies to get in front of customers who are using a search engine (such as Google or Bing) to find their product or service. As the name…
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Case Study: Mortgage of Bliss | Centris FCU

Objective Centris Federal Credit Union sought to bring in new mortgages. Sleight Advertising formulated a plan to reach the target 25-34 year-old female demographic by creating a commercial that spoke to two of their common interests: relaxation and comfort. Execution…
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