Why You Need A Mobile-Friendly Website

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Why You Need A Mobile-Friendly Website

Recently there has been a lot of chatter about Google’s algorithm update, and how it will affect your company’s search rankings. But what exactly does that mean? Amidst the online jargon, the confusion, and the seemingly widespread marketing panic, it’s…
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How Your Business Can Use Instagram

How Your Business Can Use Instagram

Instagram is one of the most widely used social media platforms, and as one of the top 10 most popular apps for smartphone, there are plenty of opportunities for your business to get involved. With a broad spectrum of social…
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Targeting with Twitter

Targeting with Twitter

At Sleight, we emphasize the importance of utilizing social media as a way to connect with your customers on a granular level. We’ve talked a lot about creating conversations with your followers, the importance of keywords and ranking, and using…
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Are Hashtags & Keywords The Same Thing?

When looking at the scope of your business marketing campaign, agencies and online marketing strategists will stress the importance of keywords and SEO. One question we hear a lot is: Are hashtags and keywords the same thing? While they both…
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Keeping Keywords In Mind

Keywords are one of the most important things that can make an online marketing campaign successful. While this process sounds simple, we often get a lot of questions about how keywords actually work for your business and the ways to…
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Word of Mouth: The Art of Practicing Good Business

Word of Mouth: The Art of Practicing Good Business

Word of Mouth is the oldest form of advertising, and throughout ever-changing media tactics, remains a very impactful one. People trust other people’s experiences. So, any time you have customers verbally endorsing your business, it’s a good sign, right? The…
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