Cookie Policy

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Cookie Policy

Google Services & Consent Management (Google Consent Mode v2)

We utilize Google services, including Google Analytics and Google Ads, to analyze website traffic and optimize our marketing campaigns. To manage your privacy preferences legally and transparently, we use Cookiebot, a certified Google Consent Management Platform (CMP).

Cookiebot, automatically maps your choices on our cookie banner to Google Consent Mode v2. Depending on your selection, specific consent signals (analytics_storage, ad_storage, ad_user_data, and ad_personalization) are communicated directly to Google to adjust tag behavior in real-time.

What happens if you grant consent?

If you consent to performance, analytics, or marketing cookies through our Cookiebot banner, Google tags will deploy normally. They will store cookies on your device to gather data such as your interactions, demographic insights and attribution details for personalized advertising.

What happens if you deny consent? (Cookieless Pings & Modeling)

If you decline or ignore analytics or advertising cookies, no tracking cookies will be dropped or read on your device by Google services. However, to maintain functional utility and measure aggregate site performance, our website utilizes Google’s Advanced Consent Mode.

In this scenario, Google tags send secure, anonymous “cookieless pings” to Google’s servers.

What is collected: These pings do not contain personally identifiable information or unique identifiers. They include only coarse, functional metadata such as a timestamp, browser type (User-Agent), referrer URL and an indication of whether an ad click led to the page.

How it is used (Data Modeling): Google aggregates these anonymous signals to run mathematical behavioral and conversion modeling. This allows us to estimate aggregate website traffic and advertising performance without tracking you individually or building a personal profile.

For more information on how Google processes this information, please review the Google Partner Privacy Policy and Google’s Consent Mode Data Usage policy.

What is a cookie?

Cookies are small text files that are stored on your device and which let us make your experience better and more efficient. They allow us to recognize your device and browser, and store information which we deem of importance for the improvement of our services.

Types of cookies:

  • Session Cookies & Persistent Cookies
    Session cookies are stored temporarily on the memory of your devices while you are visiting the website and are erased once you close your browser.
  • Persistent Cookies
    Persistent Cookies are stored for a predetermined amount of time, which varies from cookie to cookie. It is longer than the session cookies; however, they also expire after some months. They aid us to understand whether you have previously visited our website or similar sites in the past.
  • First Party & Third Party Cookies
    First Party cookies are set directly by the website or by any of the subdomains of the website. Third Party cookies are set by websites not managed by us, such as our subprocesses or other technology partners.
  • How do we use cookies?
    Sleight Advertising uses cookies to gain a better understanding of how visitors use this website. Cookies help us improve the user friendliness of the website and communicate to you elsewhere on the web. To enable this, some cookies are applied when you enter our site.

What cookies do we use?

  • Essential Cookies
    We may store cookies on your device if they are necessary to enable us to offer and provide our services. They are also required for you to navigate through the website and web application and benefit from all the available functions. These cookies cannot be switched off and are set for very basic options on the website, such as logging in, forms and set preferences such as time zone or languages.
  • Analytical Cookies
    These cookies are placed to help us in understanding how you interact with the available options on the website, which parts you use the most, and how you engage with our services. This helps us create statistics of usage and the amount of time you spend on the website. These statistics will ultimately help us to improve our website and any services we offer on it.
  • Functional Cookies
    These cookies are placed by us to help us to provide you with better functionality of the website and our services, and to make them more personalized to you. They can also be placed by third-party providers you specifically consent to when you accept this cookie policy. You may block these cookies, but if you do, it may be that parts of the website do not function the way we intended.
  • Social Media Cookies
    These cookies are set for social media services. They enable you to share parts of the website on social media with friends and networks. These can track some of your actions which then helps to build up a profile of your interests.
  • Targeting or Advertising Cookies
    These cookies are used to serve you with advertisements that may be relevant or of interest to you when you are browsing on the internet. They are mostly placed by third parties whenever you interact with their content on our website.

Interest-Based Advertising

Cookies are also used to collect information about your interests and preferences for the purposes of what is called “interest-based advertising”. It is for companies to send you offers about products and services tailored to your inferred tastes and needs. You may turn off these cookies; however, you may still receive advertisements, with the difference of these not being specifically tailored to you.

You may stop or restrict the placement of cookies and other tracking technologies, such as pixel tags. You do this by blocking them on your device or by removing them and adjusting preferences on your browser. This may vary from device to device and from browser to browser.

Once you correctly block cookies on your browser, parts of the website may become unavailable to you or may otherwise not function properly.

How to opt out of third-party cookies and targeted ads.

To opt out of tracking analytics placed by Google, you can opt out by using this form. This works for all websites that use Google’s services to track and gather analytics data.

To understand and responsibly manage cookies that enable interest-based ads, we bly recommend that you go to the website of the Digital Advertising Alliance (DAA) or to the website of the Network Advertising Initiative (NAI).

Contact Us

If you have any questions about this privacy policy, or if you want to exercise your privacy rights as outlined above, please contact us: