During a recent Brand Assessment exercise, our team was reviewing a business that faces a common dilemma; in an ever-increasing field of “me too” competitors, what is the secret to really “standing out”. The textbook answer of course, is identifying…
Sleight Advertising offers a wide variety of in-house video production in Omaha. No matter the size of your business or budget, Sleight Advertising has the solutions you need to get your message out. Be it video for television, web, or…
Brand Differential In a previous entry, we talked about how important consistency when it comes to your marketing and advertising budget. Today, I’d like to give you the other key that can unlock steady growth even in a down economy;…
Social Marketing Beginnings Mal Pearson was a 22 yr. old visionary with a huge vision and a completely unknown brand. She wanted to connect with women in the competitive fashion and lifestyle segment, yet in an entirely different way. Rather…