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Are Hashtags & Keywords The Same Thing?
When looking at the scope of your business marketing campaign, agencies and online marketing strategists will stress the importance of keywords and SEO. One question we hear a lot is: Are hashtags and keywords the same thing? While they both…Keeping Keywords In Mind
Keywords are one of the most important things that can make an online marketing campaign successful. While this process sounds simple, we often get a lot of questions about how keywords actually work for your business and the ways to…
Word of Mouth: The Art of Practicing Good Business
Word of Mouth is the oldest form of advertising, and throughout ever-changing media tactics, remains a very impactful one. People trust other people’s experiences. So, any time you have customers verbally endorsing your business, it’s a good sign, right? The…
Viral Marketing: The Illusion and The Possibility
Every once in a while, I’ll get an inquiry about our services that goes something like this: “Can you do some Viral Marketing for me?” When asked to expand on what that means, eventually this is the description that emerges: Some…Helping Businesses Get Discovered Online
In 2015, Sleight Advertising is celebrating a 2nd consecutive year of Best Advertising Agency in B2B Omaha Magazine’s Best of B2B yearly competition. For 26 years, our team at Sleight Advertising has prided ourselves on serving companies in Omaha and…
A “Stupid Idea” That Became A Team Building Hit
It all started with a really stupid idea on my part. In the midst of my last-minute Christmas shopping, I grabbed a fitbit® to give to our daughter, Mal. She had recently expressed interest in elevating her workout schedule, so…
Getting Your Ad Campaign In Shape
Organizing your marketing plan is the equivalent of diving into that New Year’s fitness resolution. Many times, companies may not have their plans put together, or they’re waiting until the end of the year for a stronger strategy. Maybe they…
Traditional Media vs. New Media
One of the things most companies struggle with when strategizing their business is determining what marketing tactics will work for them. Every business has different opinions on what is successful and what isn’t. With all of the options we have…